Building Creator Power For Climate Accountability
Fossil Free Media x Social Currant
A rapid-response video connected California’s wildfires to the need for corporate accountability and advocacy for the Superfund Bill, driving 17.5M+ views, 1.48M+ engagements, and ripple content from major accounts and creators. The campaign’s success also helped expand Fossil Free Media’s long-term creator strategy.
01
the challenge
Fossil Free Media wanted to cut through climate disaster coverage and fossil fuel greenwashing to demand real corporate accountability. Traditional media wasn’t enough — they needed creators to connect the dots between climate-driven wildfires and systemic solutions.
02
the strategy
We launched a powerful rapid-response campaign in partnership with creator Lauren Bash (@relauren). Her video blended visual storytelling with advocacy to push for California’s Superfund Bill, linking fire devastation to fossil fuel accountability.
03
the result
17.5M+ views on launch video
1.48M+ engagements
Dozens of reposts/stitches from major accounts
Sparked ripple content from outside creators like @michael__mezz
Led to long-term creator strategy expansion
04
Tactics that worked
Emotionally resonant, visually compelling creator content
Multi-platform distribution: TikTok + Instagram
Creator reposts + ripple content beyond original program
Paid + organic hybrid strategy
Serialized content and rapid response
Ambassador program and in-person activations
