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What's Currant

What's Currant

Trends, stories, and strategies shaping the creator economy.

Election

Organizations

Democrats

Strategy

Creator Partnerships

What 17 Million Views From One Senate Primary Taught Us About Creator Strategy for the Midterms

By Social Currant

Abdul El-Sayed won the Michigan Democratic Senate primary on August 4th. We analyzed content from creators in our network who posted about the race – content that generated 17.1 million views and an 11.6% engagement rate. Here's what that dataset told us and what it means for how campaigns should be thinking about creator work right now.

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All articles

Election

Organizations

Democrats

Strategy

Creator Partnerships

What 17 Million Views From One Senate Primary Taught Us About Creator Strategy for the Midterms

By Social Currant

Abdul El-Sayed won the Michigan Democratic Senate primary on August 4th. We analyzed content from creators in our network who posted about the race – content that generated 17.1 million views and an 11.6% engagement rate. Here's what that dataset told us and what it means for how campaigns should be thinking about creator work right now.

Read Article

Election

Organizations

Democrats

Strategy

Creator Partnerships

What 17 Million Views From One Senate Primary Taught Us About Creator Strategy for the Midterms

By Social Currant

Abdul El-Sayed won the Michigan Democratic Senate primary on August 4th. We analyzed content from creators in our network who posted about the race – content that generated 17.1 million views and an 11.6% engagement rate. Here's what that dataset told us and what it means for how campaigns should be thinking about creator work right now.

Read Article

Election

Organizations

Politics

Democrats

Strategy

Creator Partnerships

Impact

Now Is The Time for Campaigns to Invest in Creator Programs

By Social Currant

The creator programs that help campaigns win are the ones that start early enough to build something real. Here’s what that process looks like, and why the work you do right now is what’s actually going to matter in November.

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Strategy

Impact

Creator Partnerships

Democrats

Politics

Organizations

Election

Now Is The Time for Campaigns to Invest in Creator Programs

By Social Currant

The creator programs that help campaigns win are the ones that start early enough to build something real. Here’s what that process looks like, and why the work you do right now is what’s actually going to matter in November.

Read Article

Comment Section

Healthcare

Topic Modeling

Comment Analysis

Immigratiton

Partnership Report

Organizations

The Comment Section is an Organizing Tool

By Social Currant

Comment sections might be advocacy's most underused organizing tool. We analyzed 1,724 comments from the National Immigration Law Center's campaign in our latest Partnership Report and found strangers coordinating in real time.

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Partnership Report

Organizations

Immigratiton

Comment Analysis

Topic Modeling

Healthcare

Comment Section

The Comment Section is an Organizing Tool

By Social Currant

Comment sections might be advocacy's most underused organizing tool. We analyzed 1,724 comments from the National Immigration Law Center's campaign in our latest Partnership Report and found strangers coordinating in real time.

Read Article

Social Currant Team

Recap

Event

Networking

Creators

BET Awards

VidCon

Creator Partnerships

VidCon 2026 & BET Awards Weekend Recap

By Social Currant

Social Currant spent four days at VidCon 2026 and BET Awards Weekend in Anaheim and LA, connecting with over a hundred creators through panels, a mentorship room, and a creator mixer. Here's a look back at the conversations that stuck.

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Creator Partnerships

VidCon

BET Awards

Creators

Networking

Event

Recap

Social Currant Team

VidCon 2026 & BET Awards Weekend Recap

By Social Currant

Social Currant spent four days at VidCon 2026 and BET Awards Weekend in Anaheim and LA, connecting with over a hundred creators through panels, a mentorship room, and a creator mixer. Here's a look back at the conversations that stuck.

Read Article

Playbook

Industry Analysis

Campaign

Impact Space

Organizations

Impact Report

Politics

Strategy

Creators

A TLDR of our 2025 Impact Report

By Jasmine McCarton

How creator programs shaped the Virginia race, SEIU's labor push, and more inside our 2025 Impact Report.

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Impact Report

Organizations

Creators

Strategy

Impact Space

Campaign

Politics

Industry Analysis

Playbook

A TLDR of our 2025 Impact Report

By Jasmine McCarton

How creator programs shaped the Virginia race, SEIU's labor push, and more inside our 2025 Impact Report.

Read Article

Social Media

Politics

Strategy

Current Events

Democrats

Pop Culture

Dems are trolling Trump and his MAGA base – proving the power of the digital clapback

By Nabeelah Muhammad

In a media landscape driven by outrage and algorithms, Democrats are finally embracing the digital clapback and shifting away from “nice guy” politics to cut through the noise and reach audiences with sharper, more effective messaging.

Read Article

Pop Culture

Democrats

Current Events

Strategy

Politics

Social Media

Dems are trolling Trump and his MAGA base – proving the power of the digital clapback

By Nabeelah Muhammad

In a media landscape driven by outrage and algorithms, Democrats are finally embracing the digital clapback and shifting away from “nice guy” politics to cut through the noise and reach audiences with sharper, more effective messaging.

Read Article