From Policy to Platform: Turning Real Stories Into Impact
Social Currant x Community Change Action
In under 30 days, we launched a creator pilot with Community Change Action consisting of everyday parents who had received the expanded Child Tax Credit, producing authentic, audience-first content that outperformed traditional media by driving clicks over scroll-bys.
01
the challenge
Community Change Action wanted to raise awareness of the expanded Child Tax Credit and help families access the benefit – but traditional media wasn't cutting through.
02
the strategy
We launched a creator pilot in < 30 days, partnering with everyday parents and storytellers who actually received the credit. The result? Authentic, audience-first content that drove clicks, not scroll-bys.
03
the result
25M+ people reached across TikTok, Instagram & YouTube
3M+ engagements | 10%+ avg engagement rate
250+ creators activated through an ambassador-style program
400K+ reached & 10K+ clicks within 48 hours on first pilot
Campaigns expanded to include GOTV, IRA awareness & 2024 elections
04
Tactics that worked
Skits, direct-to-cam explainers, greenscreens
Creator briefings + message training
In-person canvassing & creator events
Paid/organic hybrid content strategy
Deep integration with field + comms
